Take an industry-specific approach to becoming a secure, intelligent, connected enterprise – and achieve breakthrough speed and value.
Every year, your company announces transformation programs outlining key priorities. But when it comes to bringing these programs to life, it can be hard to know who to trust and where to start. You have a lot of SIs talking about how it should be done and a lot of tech platforms clamoring to be your chosen solution.
But it's no longer a simple buy versus build discussion. The levels and nuances of buy versus build have changed because what is core to your business and what is context is constantly changing. Instead, we’re seeing continuous modernization in the market, and a need to reckon with legacy technologies, partnerships, systems and ways of working.
You have your priorities. It's no longer a question of “what” to do. The problem is the “how.” You need an unbiased, objective opinion not just on the how to do it, but also “who” to partner with to achieve your goals.
We do the “how” and the “who.”
Secure, intelligent, connected enterprises are already happening in pockets. Become a breakthrough business by connecting your enterprise now.
Discover how to:
A smart enterprise uses new ways of working and a modern operating model to become more efficient and achieve better value from tech investments. ISG can help you create a “who” and “how” strategy to accomplish your goals, and build a strategy realization office – or elevated TMO – to put strategy into action.
AI investment is accelerating, but results remain uneven. Only one in four initiatives is meeting revenue impact expectations, at an average spend of $1.3M per use case. Enterprises are no longer asking whether AI works. They are being asked to prove that it pays.
We help you identify where AI agents deliver the most value, restructure workflows around them and build the accountability models that keep autonomous execution auditable. The enterprises that win won't be the ones that reacted. They'll be the ones that designed for it first.
We give enterprises transparent, benchmarkable pricing models that tag each resource unit with the autonomy level used to deliver it. As AI capability advances, your pricing keeps pace. Both buyers and providers can quantify what that progress is worth.
We bring analysis of more than $2.6 billion in tracked AI spend to every sourcing decision. Procurement, technology and finance leaders get the independent intelligence to rationalize vendor portfolios and hold providers accountable to measurable outcomes.
We embed controls at the point of data creation, define accountability for autonomous actions and build adaptive frameworks that keep pace with AI without impeding it. Enterprises that get this right don't just manage risk. They build the trust that lets them scale faster.
We ground strategy in research across 2,400 enterprise use cases, aligning investment to where impact is proven and designing the data, talent and governance foundations that move AI from pilots into the workflows that drive commercial results.
We benchmark your AI readiness against peers across 75 countries, identify the dimensions holding you back and give you a personalized roadmap to close the gap.
AI investment is shifting decisively toward revenue-generating functions. CRM automation, sales enablement and forecasting have replaced chatbots and IT productivity tools as the leading use case priorities, reflecting enterprise recognition that productivity gains alone do not satisfy board-level scrutiny. At the same time, use cases in production have doubled since 2024, and the portfolio is diversifying rapidly, with over 300 distinct function and industry-specific use cases now in active deployment.
ISG research across 2,400 enterprise use cases shows that the strongest AI returns are currently concentrated in compliance, risk management and quality control, not in the growth and cost outcomes most enterprises originally set out to achieve
The gap between where enterprises are investing and where AI is actually delivering is the defining commercial tension of 2025. Organizations that close it by targeting functions with structured, revenue-attributable data and clear ROI measures will establish performance benchmarks that compress the window for competitors still cycling through pilots. The standard is being set now.
Generate New Revenue Streams
Sell new products and services to new and current customers
Increase Customer Lifetime Value
Sell more of your portfolio to your current customers
Optimize Your Operations
Cut costs out of your bottom line and increase efficiency
Innovate Using Your Partner Ecosystem
Co-create with and inform your network of suppliers to get what you need to thrive
How are your technology investments enabling your business outcomes?
You know where you want to be; we know how to get you there. To enter new markets, increase efficiency, enable new ways of working, or achieve any other core business goal, you need to align on and execute your tech strategy to drive business transformations.
We help you structure, source and then govern the implementation of new transformed capabilities into your environment.
ISG is a leader in proprietary research, advisory consulting and executive event services focused on market trends and disruptive technologies.
Get the insight and guidance you need to accelerate growth and create more value.
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