Advisory

Sourcing Solutions and Deal Advisory

Sourcing, contracting and navigating the technology provider ecosystem.

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Sourcing a Strategic Partnership to Transform a Bank at Scale

A leading European bank was struggling with dated technology, systems and processes - and its IT costs were way out of alignment with the market. Read this case study to learn how ISG helped it select, co-solution and contract with a service provider, forming a strategic partnership that enabled the bank to transform at scale.

Sourcing and contracting is our business.

ISG understands that there are many different triggers for a sourcing engagement -- a contract renewal, new cost optimization targets, a transformation initiative, a strategy change, or even changing business needs based on growth. All of these different reasons for sourcing have their own complex requirements. No matter what those requirements are, ISG is the best partner to ensure you get the desired business results out of your technology investments.

To ISG, sourcing is more than selecting a provider and completing a transaction. We ensure you get the most value out of your technology investments by addressing the entire sourcing lifecycle, from building and aligning the IT strategy all the way through to governance of the supplier and contract.

Sourcing Lifecycle, from strategy and operating model to supplier selection and contracting to ocm and training to transition and strategy realization to supplier management and governance. all along the way, benchmarking, research and assessments.

We provide a playbook to align your business needs, sourcing strategy and operating model, including what to source, renegotiate or retain for your technology landscape. This way, you know ahead of time the impact on your operations, the business case for the engagement, and how you'll measure and achieve the results needed.

At the start of the project, we help you align your IT strategy with your sourcing goals via a financial analysis. ISG helps build the business case for sourcing, starting with a benchmark of your costs against the market and total cost of ownership (TCO) models.

Throughout the entire sourcing lifecycle, our +5,600 assessments, deep provider comparison research and hundreds of contracts serve as an unmatched source of insights for sourcing decision making.

Our proven-comprehensive sourcing and contracting methodology, ISG FutureSource™, is now digitized as our ISG Tango platform: flexible, fast, collaborative and built for you. Woven in to our solution is our insights-driven provider selection research, market experience and contracts data, which helps you find the right provider(s) for your needs.

The result? A contract that allows you to manage your technology services to realize the power of your business case. 

Research shows that 62% of project success relies on people – without addressing how the change will impact your people and training them to adapt, your organization may not adopt the change, wasting time and money. We proactively tackle the challenges of a transition so you can build a strong foundation for partnership and transformation to the future state.

We guide you from a signed contract through the transformation state all the way to the desired future-state smoothly, ensuring measurable results that match the business case. From ensuring adoption of the new ways of working to KPI monitoring and actioning to knowledge transfer, ISG assists with each step to make sure you get what you paid for.

Benefit from the power of $65B total contract value to drive 80% increase in contract compliance in 12 months or less. ISG has deep supplier and contract management advisory expertise to optimize supplier relationships and risk, plus a proprietary platform, ISG GovernX, to automate contract management.

Sourcing & Optimizing a Global Capability Center

Enterprises are finding GCCs to be competitive differentiators, and investments are on the rise. ISG provides an end-to-end advisory solution for establishing, modernizing and reinventing your global capability centers for transformative business impact. Whether you need strategic advice and tailored research on the global GCC landscape, expertise to establish a GCC center from scratch, or strategies to optimize and scale up your existing GCCs for better results, we have the solutions you need, supported by our extensive experience and data.

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As the founder and leader of the sourcing industry, ISG delivers more sourcing value

Every year, we influence over $200 billion in annual sourcing spend.

Get What You Pay For

We turn insights into action, giving you peace of mind that the value will be realized on time, budget and at quality.

Experience & What Works

ISG has advised hundreds of service and technology sourcing deals. We know what works, so you can leapfrog typical barriers and slowdowns.

Provider Ecosystem Expertise

Detailed, geo-specific research, including buyer behavior, technology and market trends on 1,700 providers and 2,000 software solutions.

Proven Methodology

Expedite, customize or standardize to your needs: Get the right deal, partner and value with our flexible FutureSource™ methodology.

Speed to Value

Our expertise, IP and sourcing platform, ISG Tango™, enable unparalleled speed to value in the sourcing process.

Data-driven Insights

Over 10 million real-world data points from hundreds of contracts and over 5,600 assessments enable confident sourcing decision making.

Click the video above to learn about our sourcing platform, ISG Tango.

What are the key criteria for picking the best sourcing advisor?

 

1. IP, TOOLS & TEMPLATES2. DATA & CONTRACTS3. EXPERIENCE & EXPERTISE
Proven methodology, ISG FutureSource™ refined over +20 years
Customizable templates and tools to standardize and expedite sourcing
Our next-gen sourcing platform, ISG Tango, increases speed to value & collaboration
+5,600 assessments across industries and geographies
Hundreds of contracts with best practice terms and conditions
Provider comparison research
Deep cost, price, rate, and performance benchmarking data
Founders and leaders of the sourcing industry
Advise on more deals by quantity and TCV, especially large deals, than any other firm
Veteran advisors who know what works and how get maximum sourcing value

Our outsourcing solutions are unmatched

No other advisory firm comes close to our level of insights, experience and market engagement.

$200B

in influenced technology spend annually

total engagements

+10M

real-world data points from the world's deepest technology benchmark and sourcing contract databases

The market has moved from ambition to accountability.

AI investment is accelerating, but results remain uneven. Only one in four initiatives is meeting revenue impact expectations, at an average spend of $1.3M per use case. Enterprises are no longer asking whether AI works. They are being asked to prove that it pays.

What We Deliver

AI strategy, governance and intelligence, built for execution.

Autonomous Enterprise

Operations built for autonomous execution, not retrofitted for it.

We help you identify where AI agents deliver the most value, restructure workflows around them and build the accountability models that keep autonomous execution auditable. The enterprises that win won't be the ones that reacted. They'll be the ones that designed for it first.

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Autonomy-Level Pricing

Pricing that reflects how AI-enabled services are actually delivered.

We give enterprises transparent, benchmarkable pricing models that tag each resource unit with the autonomy level used to deliver it. As AI capability advances, your pricing keeps pace. Both buyers and providers can quantify what that progress is worth.

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AI & Software Intelligence

Build-versus-buy decisions grounded in what AI is actually delivering.

We bring analysis of more than $2.6 billion in tracked AI spend to every sourcing decision. Procurement, technology and finance leaders get the independent intelligence to rationalize vendor portfolios and hold providers accountable to measurable outcomes.

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AI Governance

Governance that accelerates AI adoption rather than constraining it.

We embed controls at the point of data creation, define accountability for autonomous actions and build adaptive frameworks that keep pace with AI without impeding it. Enterprises that get this right don't just manage risk. They build the trust that lets them scale faster.

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AI Strategy

AI investment aligned to where impact is most achievable.

We ground strategy in research across 2,400 enterprise use cases, aligning investment to where impact is proven and designing the data, talent and governance foundations that move AI from pilots into the workflows that drive commercial results.

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AI Maturity Index

A clear view of where you stand and a roadmap to where AI starts delivering.

We benchmark your AI readiness against peers across 75 countries, identify the dimensions holding you back and give you a personalized roadmap to close the gap.

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The market today

Enterprise AI has moved out of IT and into the revenue line.

AI investment is shifting decisively toward revenue-generating functions. CRM automation, sales enablement and forecasting have replaced chatbots and IT productivity tools as the leading use case priorities, reflecting enterprise recognition that productivity gains alone do not satisfy board-level scrutiny. At the same time, use cases in production have doubled since 2024, and the portfolio is diversifying rapidly, with over 300 distinct function and industry-specific use cases now in active deployment.

ISG research across 2,400 enterprise use cases shows that the strongest AI returns are currently concentrated in compliance, risk management and quality control, not in the growth and cost outcomes most enterprises originally set out to achieve

The gap between where enterprises are investing and where AI is actually delivering is the defining commercial tension of 2025. Organizations that close it by targeting functions with structured, revenue-attributable data and clear ROI measures will establish performance benchmarks that compress the window for competitors still cycling through pilots. The standard is being set now.

Where enterprises are feeling the pressure
  • Business outcomes are lagging AI ambition
    Enterprises are scaling Al faster than they are realizing value from it. The number of use cases in production doubled between 2024 and 2025, yet only one in four initiatives is meeting revenue impact expectations, and broad cost savings remain elusive. At an average spend of $1.3M per use case, the ROI gap is sharpening board-level scrutiny and forcing a harder question: are we building Al for impact, or for activity?
  • Data infrastructure exposing deferred investment
    Al does fail in isolation. It fails on the foundations beneath it. Most enterprises are running modern Al on architectures built for reporting and compliance. Generative and agentic Al demand real-time contextually rich, governed data at the point of use. Without it, pilots stall and value dissipate before it reaches the business.
  • The barrier to scale is organizational, not technical
    Organizational readiness as the bigger constraint on Al adoption, not talent or tooling. Workflows haven't been redesigned. Decision rights haven't shifted. Enterprises that treat Al as a pure technology deployment, without investing in the human side of adoption, consistently report underwhelming ROI.
  • Agentic AI is outpacing governance
    As Al moves from generating outputs to executing tasks autonomously, the governance gap widens. Agentic Systems introduce a new class of risk that static compliance frameworks were never designed to catch. Governing what Al does, not just what it produces, is now a business-critical requirement.
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Frequently Asked Questions

In business, sourcing involves identifying and procuring the products, software, services and/or technology needed for an organization to function. When referred to as outsourcing, this implies that the organization is seeking to source outside the organization, as opposed to insourcing, which involves solving the need with resources internal to the organization, either by redistributing resources or hiring. Making the decision about whether to outsource requires a sourcing strategy which typically follows an organization’s IT strategy and includes make-or-buy analysis or shoring strategy.

The sourcing lifecycle includes defining the sourcing scope, identifying and evaluating the right providers, contract negotiation, securing a successful transition without business disruption, and ensuring that expected transformative benefits will be achieved in the Future Mode of Operation (FMO). Consequently, sourcing is a critical strategic activity for any organization, requiring careful planning, strategic decision-making, solid execution, and continuous evaluation.

Are you considering embarking on a sourcing journey? ISG is the world-leading advisor in sourcing, contracting, and navigating the technology provider ecosystem. We influence over $200 Billion of technology spend annually. Find out how we can help you get started.

Strategic sourcing focuses on maximizing the value derived from engaging with the provider ecosystem. Unlike traditional sourcing methods that primarily prioritize cost reduction, strategic sourcing considers the organization's long-term objectives and alignment with the overall business strategy. It involves analysis of the organization’s needs, market trends and provider capabilities to identify opportunities for value creation and risk mitigation. By adopting a strategic sourcing approach, organizations can foster innovation, transform at scale, reduce costs and build sustainable provider relationships to enhance their capabilities.

ISG helps organizations and enterprises across all industries assess and structure their sourcing strategies for long-term success. Find out how ISG recently helped a leading European bank to form a strategic partnership that enabled the bank to modernize and transform at scale in this case study.

Sourcing plays a crucial role in the success of many organizations as it directly impacts their ability to transform at scale, innovate, and increase their operational efficiency. Effective sourcing strategies enable organizations to obtain high-quality products or services at competitive prices, maintain strong provider relationships, and ensure a consistent supply chain. This, in turn, enhances overall business performance and helps maintain a competitive edge in the market. In an era marked by rapid technological change, uncertainty and fluctuating demand, it has never been more critical to make the right choices when it comes to engaging with the entire provider ecosystem in strategic partnerships.

As the world’s leading sourcing advisor at ISG we know what it takes to thrive in the face of change. Thanks to our deep expertise, unparalleled data, and proven methodology we guide our clients to achieve maximum value from sourcing while safely mitigating the associated risks. Contact us to learn more.

Effective sourcing can provide numerous benefits for organizations, including improved innovation, new capabilities, improved product and service quality, and enhanced operational efficiency. By identifying and engaging with the right providers, organizations can not only improve cost efficiencies but also increase their delivery capabilities in times of scarce talent, uncertainty and fluctuating demand. It can also help organizations access talent and technology in a scalable operating model.

Sourcing high-quality, good-fit services, software and technology contributes to both employee and customer satisfaction and loyalty. By outsourcing parts of the business or IT which are not the organization's core differentiator, the organization can achieve more cost-effective results and free up time and talent to focus on core activities that are strategically relevant and competitively differentiating.

Contact us to learn how ISG helps organizations shape effective technology sourcing strategies and achieve their goals.

Some of the primary challenges of sourcing include understanding and accurately formulating your organization’s requirements, achieving organizational alignment, crafting a rigorous contract, benchmarking the costs and quality of SLAs against the market, negotiating with providers to achieve a competitive deal, and ensuring a successful transition of services.

Another key challenge to overcome when conducting a major transaction is managing organizational change. A programmatic organizational change management approach that focuses on preparing affected employees for the Future Mode of Operations and road maps is necessary to successfully transition to a new provider. As outsourcing impacts the retained (IT) organization, adaptations need to be made to the organization and affected processes. Neglecting the human elements of change and training are often the biggest source of failure post-sourcing engagement.

In addition, a powerful provider governance function should be established to manage the contract with the provider(s). This is to ensure that service levels and Key Performance Indicators (KPIs) are met, and the organization receives the benefits as outlined in the contract.

It's also critical during the sourcing process that due diligence is addressed, and a plan is created for managing provider risk, which includes the reliability, financial stability, cybersecurity and ethical practices of providers. Global sourcing in particular introduces complexities such as time zone issues, language barriers, cultural differences and logistical issues (e.g. customs) that can impact delivery times and cost efficiency. The increasing reliance on technology requires continuous investment in digital tools and cybersecurity measures to safeguard sensitive business information and maintain seamless operations.

Contact us to learn more about our ISG FutureSource™ methodology, which addresses all aspects of the sourcing process.

Outsourcing, sometimes informally called sourcing, refers to the delegation of specific business or IT functions or tasks to third-party providers outside the organization via a procurement or a request for solutions/proposals (RFX/RFP) process. This strategic decision is often made to reduce operational costs, access specialized expertise, or enhance focus on core business activities which are of strategic relevance and /or create a competitive advantage. While sourcing may refer to insourcing, outsourcing or other hybrid, modern models, outsourcing is specifically about transferring entire business processes or functions to external entities to achieve greater efficiency and effectiveness.

Insourcing refers to the practice of utilizing an organization’s own internal resources, capabilities and personnel to perform various business functions or activities that would otherwise be outsourced to an external entity. By bringing tasks in-house, companies can maintain greater control over critical processes, ensure higher levels of confidentiality and security, and align operations more closely with their strategic objectives. Also, potential tax benefits might apply from insourcing in some countries for some industries such as banks or insurance firms as they cannot deduct VAT from services they receive.

Insourcing is often chosen when the required expertise is already available within the organization or when it is crucial to integrate these functions seamlessly with other internal processes. Additionally, insourcing can foster internal skills development, promote a unified corporate culture and enhance overall operational efficiency by eliminating the reliance on third-party providers. However, it is not without its downsides as well, most infamously among them being a tendency towards higher costs.

Read more about the risks and benefits of insourcing in this ISG article.

Technology has significantly transformed sourcing practices by enhancing efficiency, transparency, and decision-making capabilities. Advanced technologies such as Artificial Intelligence (AI) or Machine Learning (ML) enable faster processes, improved customer experience, and significantly reduced process duration by automation and, thus, reduced cost. E-procurement platforms streamline sourcing processes, allowing businesses to automate tasks, reduce errors, and improve collaboration with providers. Furthermore, technologies such as Generative AI are also playing an increasingly important role in the sourcing process and are now not only used by providers, but also by clients and sourcing advisors. Overall, technology fosters a more agile and responsive sourcing strategy.

Learn about ISG Tango™, our AI-enabled platform designed to simplify and expedite your sourcing.

Getting started with sourcing involves several crucial steps to ensure that your procurement process is efficient and effective. Firstly, it is important to conduct a comprehensive needs assessment to identify the specific technology, software or services required for your business operations. This involves collaborating with internal stakeholders across the business and IT to understand their requirements, challenges and priorities. Once the needs are clearly defined, the next step is to perform market research to identify potential providers and gather information on their capabilities, reliability and pricing.

Developing clear sourcing criteria and evaluation metrics helps in comparing different providers objectively. Following this, formal requests for proposals/solutions/information/quotations (RFPs, RFXs, RFIs or RFQs) should be issued to invite providers to bid for your business. Based on the maturity of the sourcing project, the first step should be either a market exploration with a Request for Information (RFI) or a Request for Solution (RFS). If the requirements, including potential solutions, are clear enough, a Request for Proposal can be issued immediately, asking providers for a commercially binding offer. Evaluating the responses carefully and negotiating terms to align with your organization's goals are essential to finalizing agreements. Finally, building strong provider relationships along with effective governance, change management, performance tracking, and risk and price monitoring processes will ensure the new partnership continues to meet your business needs efficiently.

Contact ISG to speak with an advisor about how to get started with sourcing.

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