Retail analytics for differentiation
As competitive differentiation narrows, retailers scramble toward harnessing their data assets to offer improved and personalized customer interactions and stay ahead in the race. However, traditional retail analytics cannot fulfill this completely, and over-the-shelf products promise little to no differentiation. Hence, to thrive, retailers apply their understanding of challenges and business acumen to codevelop tailored AIbased analytics solutions with leading analytics providers to infuse the needed flexibility and ensure rapid responsiveness into their planning, execution and customer processes.