COVID-19 turned out to be a black swan event that has left the Retail industry scrambling to maintain the supply-demand equilibrium. Retailers are still grappling with multiple challenges, including lack of visibility into supplier inventory, an inability to accurately forecast local consumer demand and employee absenteeism caused by illness or staggered working set-ups (59% and 48% of warehouse and store workers, respectively, have been affected by illness or quarantine). They also struggled to ramp up transport capacity to meet the sharp increase in online demand, flex in response to a disproportionate and skewed demand (non-discretionary vs discretionary items) and make up for a shortage of raw materials, ingredients and components caused by delays in international shipments.
These challenges can be tackled to a great extent by adopting a new set of operating and business protocols and through the use of technology.
The table below highlights some key business initiatives and technological investments that can help retailers survive the current challenges and be future-ready.
Supply chain activities |
Business initiatives |
Technology investments |
Supply |
|
|
Distribution |
|
|
Logistics |
|
|
Merchandising operations |
|
|
Fulfilment |
|
|
Adapting your operating and business protocols and using the latest industry-specific technology will ensure you have adequate built-in flexibility in the supply chain and the right degree of automation to respond to fluctuations in demand and unforeseen crises.
ISG is working with multiple retailers to understand and adapt to the quickly changing landscape. Contact us to get started.
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