State of Applied Generative AI Market Report 2023
Our aim with this report is to look past the hype and conduct a comprehensive analysis of the current landscape for enterprise adoption of generative AI.
Optimizing innovation and emerging technology resources is critical.
Hundreds of millions of dollars being spent to gain an understanding of how emerging technologies will impact enterprise business models. You might be asking:
We connect enterprises, technology providers and emerging tech with sourcing, operating model and deep technology expertise, helping you build a strategy to achieve tangible business results from your innovation initiatives.
Somewhere, someone is innovating – we help you meet them and build a rigorous emerging technologies strategy.
In sharp contrast to today’s hype cycle, ISG helps businesses take action in pursuit of business fundamentals. We help enterprises strategically shape tomorrow's operating model to achieve innovation measurable via business results. We focus on 4 key pillars of emerging technologies:
Human-centered AI
An approach to designing and developing AI systems that prioritize the needs, capabilities and perspectives of human users.
Generative AI
A large language model developed by OpenAI that is designed to generate human-like responses to text-based prompts.
Digital Twins
Virtual replicas of physical objects, processes or systems that are used to simulate and analyze their behavior in a digital environment.
Metaverse
A hypothetical future iteration of the internet that is a fully-immersive and interactive virtual world. The digital avatars can interact with each other and their surroundings in real-time.
Smart Contracts
Self-executing contracts that automatically execute the terms of an agreement when certain conditions are met.
Decentralized Apps
Applications that run on decentralized networks, such as blockchain, rather than on centralized servers.
Quantum Computing
Principles of computer science, physics and mathematics that uses quantum mechanics to solve complex problems faster than on classical computers.
Quantum Communications
A method of transmitting information securely using quantum mechanics. Quantum communication uses the properties of individual particles such as photons, to transmit information.
Quantum Sensing
An advanced sensor technology that vastly improves the accuracy of how we measure, navigate, study, explore, see and interact with the world around us by sensing changes in motion and electric and magnetic fields.
Edge Computer Vision
The use of computer vision algorithms and techniques on edge devices that are capable of processing data locally without relying on a centralized server or cloud computing infrastructure.
Edge Analytics
It involves analyzing data in real-time on local devices or edge servers. This can help to identify patterns and insights more quickly, enabling faster decision-making.
Edge IoT
IoT devices that process data at the edge of the network, rather than sending all data to the cloud. Devices include sensors, gateways and edge servers that perform analytics and decision-making functions.
ISG performed an internet of things (IoT) study for an industrial manufacturing company to identify potential differentiating solutions for the company’s digital transformation. ISG positioned the company’s custom blockchain application as an IoT Gateway1, and we aligned the application’s product roadmap to 42% of the IoT ideation use cases.
Learn moreISG designed and configured a blockchain software application for an industrial manufacturing company to increase its supply chain transparency and streamline multi-stakeholder communications. The proof-of-concept aligned with a business strategy and industry analysis to roadmap future versions of the blockchain application.
Learn moreISG defined business to business (B2B) Web3 applications for a large manufacturing organization to create new revenue streams.
Learn moreISG is a leader in proprietary research, advisory consulting and executive event services focused on market trends and disruptive technologies.
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